SEO Services

Traditional SEO focuses on ranking for broad, often national keywords. Local SEO targets geographic searches — 'dentist near me,' 'McMinnville plumber,' etc. It involves Google Business Profile optimization, local citations, review management, and geo-specific content. For businesses serving a specific area, local SEO typically delivers faster, more relevant results.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google uses it to evaluate content quality — especially for topics that affect people's health, finances, or safety. Building E-E-A-T means demonstrating real credentials, publishing original expertise, earning quality backlinks, and maintaining consistent, accurate business information across the web.

AEO optimizes your content to be cited by AI assistants — ChatGPT, Perplexity, Google AI Overviews, Grok. These systems pull from structured data, authoritative content, and E-E-A-T signals to decide who to recommend. It's a different discipline than traditional SEO, and most businesses aren't doing it yet. That's an advantage if you start now.

Impressions, click-through rates, keyword rankings, and organic traffic are the core metrics. But the number that matters most is whether SEO is driving actual business — phone calls, form submissions, booked appointments. We track the full funnel, not just dashboard numbers.

Most businesses see measurable improvements in 3-6 months, with compounding growth over 6-12 months. SEO isn't a switch you flip — it's a position you build. The timeline depends on your starting point, competition level, and how aggressively we can publish and optimize. We set realistic expectations upfront based on your specific market.